Cara Operations

Senior Director Corporate Communications

CA-ON-Vaughan
1 month ago(12/21/2017 3:09 PM)
Job ID
2017-4388

Overview

CARA’s Senior Director of Corporate Communications will advance CARA’s corporate reputation, strategic business objectives and long-term goals by leading CARA’s corporate communications and media relations activities. The ideal candidate is a hands-on, senior communications professional with exceptional general corporate communications and media relations/social media capabilities. The Senior Director of Corporate Communications will serve as the primary contact to media, including traditional, social and digital. In addition, the Senior Director will provide input into the development of integrated marketing and communications strategies and oversee their execution, in cooperation with his/her corporate communications  colleagues


Responsibilities

  • Help set the strategic direction of CARA’s corporate communications and media efforts, including collaborating with senior management to secure buy-in and engagement on executive visibility and media initiatives that are aligned with CARA’s business objectives.
  • Serve as media counselor and strategist to senior management. Coach senior executives
  • Provide strategic day-to-day media relations counsel to others, including, but not limited to, innovation, security, brand and sponsorship, financial communications, public affairs and issues management. 
  • Partner with other leaders on CARA’s Senior leadership team to provide tools, expertise and counsel to help advance local market business objectives. 
  • Lead the identification, development, pitching and placement of CARA’s -related stories in top tier business, consumer and financial media, in print, digital and broadcast outlets.
  • Develop and maintain strong, productive relationships with top tier, business, financial, consumer technology and innovation press to communicate CARA’s corporate objectives. Ultimately these relationships will result in ongoing positive/balanced media coverage for CARA’s. Must have credibility and contacts with top-tier national media.
  • Serve as a spokesperson for CARA’s on a broad range of subjects.
  • Develop high-quality written materials that convey CARA’s corporate narrative, including messaging platforms, press releases, blogs, Q&As, speeches, editorials, infographics etc. 
  • Build and maintain a strong network of business partners across all levels of the organization.
  • Engage with Senior leadership team to promote industry-leading initiatives, and increase the overall positive industry awareness for the company through executive visibility programs, including speaking opportunities.
  • Identify and manage the early detection, identification and proper handling of opportunities or situations that may have a direct impact on CARA’s corporate reputation
  • Develop and manage internal processes to enhance coordination and alignment of communications activities (e.g., disclosure and media policies)
  • Employ social/digital media strategies to advance CARA’s business and communications goals.

 

Qualifications

  • Bachelor’s degree; Minimum 10 years public relations/communications experience
  • Established corporate communications and media relations skills. Must have proven experience managing top-tier press for leading brand(s) 
  • Strong understanding of changing media landscape
  • Experience in building and managing media programs that deliver measurable results
  • Experience coaching senior executives 
  • Active presence on social/digital platforms 
  • Understanding of how to use data and research to drive efforts 
  • Experience working in an integrated marketing & communications function
  • Previously experience overseeing communications for major brands and/or products
  • Strong knowledge in technology and restaurant/hospitality industries 
  • Conversant in media measurement and analytics 
  • Proven ability to think ahead, engage proactively and take initiative 
  • Self-starter approach to work and strong problem solver 
  • Stellar writing and editing skills – PowerPoint plan development, news releases, fact sheets, talking points, executive briefing documents 
  • Excellent persuasive written and verbal communications skills, including interpersonal and presentation skills 
  • Ability to not take him/herself too serious and a sense of humor. 

 

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