Cara Operations

  • Senior Brand Manager - Harvey's

      Cara Operations Limited (now known as RECIPE Unlimited Corporation) is Canada’s leading full service restaurant company. Home to such iconic brands as Swiss Chalet, Harvey’s, Montana’s, Kelsey’s, Milestones, Pubs, Bier Markt, East Side Mario’s, Landing Group, New York Fries, St-Hubert, State and Main, Elephant and Castle and Original Joe’s. With this diverse portfolio of restaurants our Home Office Associates have the opportunity to work on a wide variety of some of the most popular, well-loved brands in Canada. Variety isn’t the only thing we offer – along with competitive compensation, we operate in a fast paced and energetic environment where effective team work and self-motivation to work independently are harmonious traits.    Harvey's is now hiring a SeniorBrand Manager for a new and exciting role located in our Home Office in Vaughan ON.   We are committed to growing our national presence and creating opportunities for our dynamic Associates.    The Senior Brand Manager reports directly to the Director of Marketing and has responsibility for the development and execution of national marketing campaigns with specific ownership and management of the food program, digital marketing strategy, digital menu board management, partnerships oversight and is the key business lead on our growing off-premise channels.   Responsibilities: - Key role in the development of the brand strategy, competitive insights and positioning, communication plans, and creative executions working with multiple agencies. - Key involvement and influence in annual brand planning, conferences, Franchisee Board meetings, annual business review and strategic planning - Leads the brand product innovation and internal cross-functional project team to ensure menu offering is aligned with brand strategy - Leads the digital strategy for the brand, with specific ownership of CRM, social media, paid dynamic digital ads, digital partnerships and website strategic overview - Full ownership and strategic management of digital menu boards, including vendor selection and scope, business needs planning, ROI development and sell and ongoing management of program and people - Off-Premise Business Lead - Aggregators – strategic marketing lead for all co-promotions, menu and pricing  - Mobile Order & Pay – strategic marketing lead for app launch campaign, acquisition strategy and ongoing management and maintenance of new revenue channel - Leads strategic oversight of all brand partnerships with support on execution from Assistant Brand Manager - Manages and leads all pricing development - Direction coaching and management of Marketing Coordinator (direct report) and dotted line coaching to Assistant Brand Manager and Corporate Chef Required Skills: - Minimum 3 years marketing experience – with skills in Brand Management Marketing - Benefit of product/menu development or Foodservice background (not a necessity) - Excellent verbal and written communication skills - Strong Emotional Intelligence - Ability to motivate and lead multiple stakeholders (Operations, Franchisees, etc.) - Proactive and strategic thinker with creative problem-solving skills - Strong sense of drive and urgency - High initiative/self-starter - Strong analytic abilities for fact based decision making - Business University Degree    Cara/Recipe offers a great open office work environment, with a competitive salary, group benefits, subsidized bistro, on site gym facilities and a 20% discount to most of our restaurants.   As part of our accessibility commitment, We are committed to providing an accessible environment for all of our customers, employees, and job applicants, and will make available to any selected applicants accommodations and/or accessible formats should he/she require.    We thank all candidates for their interest in opportunities with us however, only the candidates selected for an interview will be contacted.  No phone calls or emails please.   At this time, we do not require assistance from recruitment agencies. Any candidates submitted via staffing and employment agencies will not be considered.
    Brand
    Harvey's
    Job ID
    2018-5212
    Primary Location
    CA-ON-Vaughan
    Job Type
    Full Time
    Career Level
    Experienced
    Years of Experience
    3
    Posted Date
    6/26/2018
    Job Industry
    Advertising and Marketing, Consumer Products
  • Overview

     

    Cara Operations Limited (now known as RECIPE Unlimited Corporation) is Canada’s leading full service restaurant company. Home to such iconic brands as Swiss Chalet, Harvey’s, Montana’s, Kelsey’s, Milestones, Pubs, Bier Markt, East Side Mario’s, Landing Group, New York Fries, St-Hubert, State and Main, Elephant and Castle and Original Joe’s. With this diverse portfolio of restaurants our Home Office Associates have the opportunity to work on a wide variety of some of the most popular, well-loved brands in Canada. Variety isn’t the only thing we offer – along with competitive compensation, we operate in a fast paced and energetic environment where effective team work and self-motivation to work independently are harmonious traits. 

     

    Harvey's is now hiring a Senior Brand Manager for a new and exciting role located in our Home Office in Vaughan ON.

     

    We are committed to growing our national presence and creating opportunities for our dynamic Associates. 

     

    The Senior Brand Manager reports directly to the Director of Marketing and has responsibility for the development and execution of national marketing campaigns with specific ownership and management of the food program, digital marketing strategy, digital menu board management, partnerships oversight and is the key business lead on our growing off-premise channels.

     

    Responsibilities:

    • Key role in the development of the brand strategy, competitive insights and positioning, communication plans, and creative executions working with multiple agencies.
    • Key involvement and influence in annual brand planning, conferences, Franchisee Board meetings, annual business review and strategic planning
    • Leads the brand product innovation and internal cross-functional project team to ensure menu offering is aligned with brand strategy
    • Leads the digital strategy for the brand, with specific ownership of CRM, social media, paid dynamic digital ads, digital partnerships and website strategic overview
    • Full ownership and strategic management of digital menu boards, including vendor selection and scope, business needs planning, ROI development and sell and ongoing management of program and people
    • Off-Premise Business Lead
    • Aggregators – strategic marketing lead for all co-promotions, menu and pricing 
    • Mobile Order & Pay – strategic marketing lead for app launch campaign, acquisition strategy and ongoing management and maintenance of new revenue channel
    • Leads strategic oversight of all brand partnerships with support on execution from Assistant Brand Manager
    • Manages and leads all pricing development
    • Direction coaching and management of Marketing Coordinator (direct report) and dotted line coaching to Assistant Brand Manager and Corporate Chef

    Required Skills:

    • Minimum 3 years marketing experience – with skills in Brand Management Marketing
    • Benefit of product/menu development or Foodservice background (not a necessity)
    • Excellent verbal and written communication skills
    • Strong Emotional Intelligence
    • Ability to motivate and lead multiple stakeholders (Operations, Franchisees, etc.)
    • Proactive and strategic thinker with creative problem-solving skills
    • Strong sense of drive and urgency
    • High initiative/self-starter
    • Strong analytic abilities for fact based decision making
    • Business University Degree 

     

    Cara/Recipe offers a great open office work environment, with a competitive salary, group benefits, subsidized bistro, on site gym facilities and a 20% discount to most of our restaurants.

     

    As part of our accessibility commitment, We are committed to providing an accessible environment for all of our customers, employees, and job applicants, and will make available to any selected applicants accommodations and/or accessible formats should he/she require. 

     

    We thank all candidates for their interest in opportunities with us however, only the candidates selected for an interview will be contacted.  No phone calls or emails please.

     

    At this time, we do not require assistance from recruitment agencies. Any candidates submitted via staffing and employment agencies will not be considered.

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